Ward & Co. Deli

Crafting a premium neighborhood deli experience

For Ward & Co., I developed a complete brand identity balancing upmarket appeal with neighborhood accessibility. The challenge was creating a distinctive presence for high-quality, hand-picked produce that felt welcoming rather than exclusive.

I named the brand to evoke heritage and craftsmanship, then designed a visual system that married traditional elements with contemporary aesthetics. The identity extended seamlessly across all touchpoints—from packaging and marketing collateral to a user-focused website.

The interior design and signage created an environment that invited exploration, using materials that emphasised authenticity while allowing the vibrant colors of fresh produce to take centre stage. Through careful consideration of every detail, Ward & Co. was positioned as a beloved Belfast institution celebrating quality, community, and local culinary culture.